This evergreen campaign speaks to the Minted customer’s desire to convey warmth and personality through art. I refreshed this concept by regularly producing photo shoots, which we then transformed into thoughtfully designed marketing assets, satisfying all needs across forthcoming art campaigns. The imagery here was produced at various Love Your Walls shoots and then utilized for a multitude of content stories across numerous digital and print channels - specifically onsite, email, social media, affiliate partnerships, display advertising, print ads, catalogs and direct mail pieces.