In celebration of the New Year, every January Minted launches a campaign focused on refreshing the home, employing the newly announced Color of the Year to underscore how art can transform any space. In 2020 my team curated collections in diverse styles inspired by Classic Blue, which were then staged and photographed, designed and comprehensively woven into marketing materials. Although the assets were intended for use at the start of the year, the aspirational nature of the imagery allows for evergreen marketing.